OVERVIEW
Doris Matsui is a proven fighter who has delivered real results for Sacramento — and she is the strongest Democrat to advance to the general election. Her life story — from a Japanese American internment camp to the U.S. Congress — is why she will never stop fighting for her community against an administration that is attacking the families, healthcare, and values Sacramento depends on. Voters in this district have seen what Matsui delivers: over $3 billion in federal flood protection funding, lower prescription drug costs, and a record of standing up for immigrant families by repeatedly voting NO on funding ICE and opposing illegal ICE activity in Sacramento.

SUMMARY
Starting week 4 (May 5) through week 1 (June 2), Democratic and Democratic-leaning NPP voters likely to vote in the June primary need to see broadcast TV, cable, and OTT/CTV ads in the Sacramento market about Matsui’s record of delivering for families in the Sacramento region.

• Matsui has been a fierce champion for the region’s flood protection priorities, securing more than $3 billion in federal funding to improve levees, advance the Folsom Dam project, and make flood insurance affordable for our region.
• Matsui has fought to lower healthcare premiums and prescription drug costs, helping craft the Affordable Care Act and legislation that caps out-of-pocket costs for seniors — and she is pushing back against Medicaid cuts that threaten seniors and children in this district.
• Matsui has repeatedly voted NO on funding ICE and is standing up for immigrant families by opposing illegal ICE activity in the Sacramento region.

Starting week 4 (May 5) through Election Day, Democratic and Democratic-leaning NPP voters need to see a digital program on YouTube, Meta platforms (Facebook/Instagram), and programmatic video that reinforces Matsui’s record and validator messaging.

• Matsui is the officially endorsed candidate of the California Democratic Party, with broad support from community leaders across the Sacramento region.
• She has been ranked the most effective member of California’s Democratic House Delegation, and has spent her career making sure Sacramento families can see and use the results of her work every day.

Starting week 4 (May 5) through Election Day, Hispanic and Latino voters in the Sacramento market need to see Spanish-language broadcast and OTT/CTV ads communicating Matsui’s record of fighting for immigrant families.

• Matsui has repeatedly voted NO on funding ICE and has stood up against illegal ICE activity targeting families in the Sacramento region.
• Matsui has fought to lower prescription drug costs and protect healthcare access for families across the region.

ADDITIONAL RESOURCES
Positive definition on Doris Matsui is necessary in this race

B-roll and photography: www.flickr.com/photos/matsui2026/